What Personal Information We Collect
When you use a Site, enter into a transaction with or engage in gaming activities at Tropicana, you may be required to provide certain personally identifiable information (“Personal Information”), some of which is required to be collected pursuant to federal and/or state law with respect to certain gaming transactions. Specifically, we may collect your Personal Information when you submit information to us through our Sites, by email, text messages, through online forms and through other activities in which you engage on Tropicana’s Sites and when you visit Tropicana.
Personal Information that we collect may include your name, address, date of birth, social security number, driver’s license number, government-issued identification card number, passport number or naturalization number, telephone number, and email address.
If you engage in gaming activity at Tropicana, Tropicana may also collect certain information about your gaming activity, including your Trop Advantage Loyalty Card Number. (“Loyalty Card Number”).
In addition, if you are reserving rooms, making a purchase or engaging in gaming transactions (such as applying for casino credit), Tropicana may collect certain information about your transactions, purchases and reservations, including personal financial information concerning your credit or debit cards or financial account numbers to secure payment or complete transactions. (“Payment Information”).
Mobile Application and Location Information
If you have downloaded one of our mobile applications and wish to benefit from all of the application’s features, such as receiving special offers for Tropicana properties close to your location, you must allow the application to collect, process, transmit, and use real-time geographical information about the location of your mobile phone (the “Local Information”). You may withdraw this consent at any time by disabling the location services settings on your mobile device. Disabling such services will not impact any of the application’s non-location-based features.
Our Sites and Ads each use cookie technology. A cookie is a small data file that is saved on your hard disk by your computer’s browser when you visit or interact with our Sites or Ads. Cookies are then recognized by your Internet browser to identify you and personalize your experience and gather web statistical data, such as which pages you visit, what material you download, your Internet provider’s domain name and country, and the addresses of websites you visited immediately before, and after, visiting a particular website. The cookies we utilize do not store any Personal Information and are used to generate statistics regarding usage of our Sites and to help serve relevant, targeted offers and Ads to you based on your browsing history.
Most browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Site.
How We Use the Information We Collect
We may use the information you provide to us for the specific purposes for which it was provided by you. We also may use the information you provide to us to: (1) communicate with you about special events, contests, sweepstakes, programs, offers, surveys and market research; (2) respond to your requests or inquiries; (3) send you promotional materials and other communications; (4) help you locate other professionals and distributors of our products; (5) personalize your visits to our Site and provide you with product recommendations; (6) operate, evaluate and improve our business (including developing new products and services; managing, enhancing, improving and analyzing our products, services, business and Site; managing our communications; and performing accounting, auditing and other internal functions); (7) protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; and (8) comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations, and our policies.
How We Share Your Information
For business and marketing purposes, we may also disclose and share information we collect with and among Tropicana Entertainment, Inc. and its subsidiaries and affiliates, including Tropicana Atlantic City, Tropicana Laughlin, Tropicana Evansville, Tropicana Aruba, Trop Casino Greenville, The Belle of Baton Rouge, Montbleu, Lumiere Place, TropWorld Casino, Tropicanacasino.com and any companies subsequently acquired or managed by Tropicana Entertainment Inc, or its subsidiaries or affiliates.
When We Disclose Collected Information
Except as provided below, Tropicana will not sell, trade, or disclose to third parties any Personal Information obtained by us without your consent.
Third Party Services Offered on Sites
You can browse our Sites or visit Tropicana properties without providing any Personal Information. However, providing Personal Information is required to use some of the services offered by us, including, but not limited to, making restaurant or hotel reservations, accessing information concerning your Loyalty Card account, making purchases, engaging in gaming activity and participating in promotions or responding to online surveys.
Opting Out of E-Mail
You may opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations. You may also send requests about your contact preferences and changes to your information including requests to opt-out of sharing your personal data with third parties by emailing firstname.lastname@example.org and include in the subject line “E-Mail Preferences.”
Opting Out of Direct Mail
If you no longer wish to receive promotional materials by direct mail from us, please visit the promotions booth located at any of our properties or call 1-702-589-3900. Upon your request, your name and address will be removed from our mailing list. However, you may still receive any promotional materials which were mailed previous to your request.
Telephone Calls and Text Messages
You may choose whether you provide your telephone number to receive text messages or advertising telephone calls from us or our agents that are made using an automatic telephone dialing system or an artificial or prerecorded voice. By providing your telephone number and express consent, you are choosing to receive such messages until you withdraw your consent. Your consent to receive text messages or pre-recorded calls using an automatic telephone dialing system is not required to make a purchase or use the service. You may revoke your consent at any time.
If you have provided us with your prior express written consent to receive communications via text messaging (which you understand may include the use of an automatic telephone dialing system (auto-dialer)), you may opt out from future text messages by texting STOP. Once you cancel, we will send one additional confirmation message stating that you’ve opted out.
We take reasonable organizational, technical and administrative steps to help protect Personal Data against loss, misuse, unauthorized access or disclosure. Unfortunately, no transmission or storage system can be guaranteed to be completely secure, and transmission of information via the internet is not completely secure. We also cannot protect financial or personal information that is not under our control.
Persons under the age of 21 are not permitted to gamble in our casinos and/or loiter in the gaming areas of any Tropicana property located in the United States. With respect to Tropicana Aruba, however, the gambling age is 18.
Sites are for general audiences over the age of 21 and are not intended to collect any personal information from individuals under the age of 21. If you believe a child under the age of 13 has provided us with information, contact us at email@example.com and include in the subject line “Children’s Information.”
California Privacy Rights
Access Rights. If you are a California resident, you have the right to request information from us regarding the manner in which we share certain categories of Personal Information with third parties for their direct marketing purposes, in addition to the rights set forth above. Under California law, you have the right to send us a request at the designated address listed below to receive the following information:
- The categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year;
- the names and addresses of the third parties that received the information; and
- if the nature of the third party’s business cannot be determined from their name, examples of the products or services marketed.
This information may be provided in a standardized format that is not specific to you. Requests from California residents should be sent to firstname.lastname@example.org and include in the subject line “California Privacy Rights.”
Do Not Track. Your browser and other mechanisms may permit you to send do-not-track signals or other similar signals to express your preferences regarding online tracking. However, because there is not yet a defined response to do-not-track requests, our Sites do not respond to your browser’s do-not-track request. In addition, when a third-party partner, such as an advertising exchange serves one of our Ads to you, that advertising partner may collect data that relates to you. We cannot control third parties’ responses to do-not-track signals or other such mechanisms. For more information on Do Not Track, please visit www.allaboutdnt.com.
Tropicana Entertainment, Inc.
8345 W. Sunset Rd., Suite 300,
Las Vegas, NV 89113.
February 2, 2018.
© 2018 Tropicana Entertainment. All Rights Reserved.